Home » Videos » Commercials » Lemmings Lemmings Description: Apple's successor to the popular 1984 spot. Aired during the 1985 Super Bowl, with about 2 minutes left in the 4th quarter (with the 49ers ahead 38 to16). Sculley desperately tried to get the Macintosh into the office market where IBM was king. ("Nobody ever got fired for buying IBM"). The Macintosh Office project ultimately failed, but Sculley would keep his "we're producing a serious office computer - no games, no entertainment" strategy for several more years. Movie size: 320x240px File size: 19.1MB Download: lemmings.mov Something doesn't work? Check out our Help section!
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